The Insurance Center was formed in La Crosse, Wisconsin, in 1966 with a single mission in mind: to provide quality and affordable health insurance to dairy farm families in Southwestern Wisconsin. The Insurance Center has grown to become one of the largest independent insurance and financial service agencies in the Midwest. We serve thousands of clients through a network of professional representatives licensed exclusively with The Insurance Center, Inc. It is this network that has enabled us to grow to the size we are today. By strategically placing offices and agents throughout our marketing area, we truly strive to be your local agent. The Insurance Center is committed to a long-term relationship with our clients, and we are willing to back up that commitment with superior products and service excellence.